Focus on Customers with "Social Value"
Your customers who spend the most money with you are NOT necessarily your most valuable ones. Yes, you read that right. They are important, of course, but there’s another group that’s even more...
View ArticleLessons for Small Business from the Presidential Campaign
A recent article about the presidential campaign caught my attention and I believe it has valuable lessons for small business owners and entrepreneurs.
View ArticleTurning Negative Conversations Into Positive Outcomes
Business owners today live with the constant fear that a negative online customer review could suddenly “go viral” and scare away current and future customers. It’s a legitimate fear, and it’s a...
View ArticleRecommendations are What Drives Your Business. Remember to Ask for Them.
A new study reveals that you don’t need a big company advertising budget to drive sales—face-to-face word of mouth among friends and family drive more purchases than any other purchase influence. It’s...
View ArticleFocus on Customers with "Social Value"
Your customers who spend the most money with you are NOT necessarily your most valuable ones. Yes, you read that right. They are important, of course, but there’s another group that’s even more...
View ArticleLessons for Small Business from the Presidential Campaign
A recent article about the presidential campaign caught my attention and I believe it has valuable lessons for small business owners and entrepreneurs. Entitled, “Obama Campaign Banks On High-Tech...
View ArticleTurning Negative Conversations Into Positive Outcomes
Business owners today live with the constant fear that a negative online customer review could suddenly “go viral” and scare away current and future customers. It’s a legitimate fear, and it’s a...
View ArticleRecommendations are What Drives Your Business. Remember to Ask for Them.
A new study reveals that you don’t need a big company advertising budget to drive sales—face-to-face word of mouth among friends and family drive more purchases than any other purchase influence. It’s...
View ArticleYour Digital Storefront is Not on Facebook
By Ed Keller July 31, 2012 There were two stories in the press about Facebook last Thursday that caught my eye. The first was the story of Facebook’s first earnings report since going public....
View ArticleThe Gift of Gab: Women and Word of Mouth Advocacy
By Ed Keller The gender gap is a perennial staple of political reporting, with women generally supporting the democratic candidate and men generally supporting the republican. Now it’s becoming a...
View ArticleSocial Glue: How to Make Your Brand Talkworthy
What company doesn’t want its brands to be talked about? Every business person – from entrepreneur to CMO of a Fortune 500 company – is now coming to realize that social chatter is critical to a...
View ArticleDon't Overlook The Phone as a Social Medium. (Yes, the Phone.)
By Ed Keller Those of us who are “of a certain age” will remember when the phone was the primary medium we used to socialize with our friends when we weren’t together face-to-face. Now, of course,...
View ArticleReviews Can Work Wonders, but They Can't be Faked
By Ed Keller August 30, 2012 An article in the New York Times caught my eye recently. Entitled “The Best Book Reviews Money Can Buy”, the article says there is a growing practice of authors who...
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